We the fans need to organize into a cohesive consumer unit. We are very loyal fans and will likely return to the rinks if there is another prolonged lockout as Gary suggests. But if we can organize a mass boycott of NHL sponsors and are actually able to have an impact on their bottom line, that's the only thing that will put sufficient pressure on the league to get back on the ice. It is imperative that we draw a line in the sand here and now and exercise our collective power to affect change, lest we doom ourselves to work stoppages every few years. Lets send a message to Gary Bettman that he can't silence the voice of the voiceless.
If you are anything like me, I've peaked your interest. To participate, do not buy any products from the companies listed below. These are the "corporate marketing partners" listed on NHL.com. If you want to try and affect a speedier resolution to this stalemate, take the pledge and join the boycott. It even includes Tim Hortons, which might be difficult for some people. You're right Gary, myself and others will return to watching hockey when it resumes, but that doesn't mean that I have to drink Gatorade, Molson Canadian, Coors Light, or Pepsi Max in the meantime. I don't have to eat Lays potato chips. Maybe I can't eat just one, but I can sure as shit eat none. Please, help me help you help the game of hockey; and take the pledge.
The Pledge: Put one hand in the air and one hand on your heart. Repeat the words "I (insert name) pledge not to buy products from the following companies until a new NHL Collective Bargaining Agreement is signed."